Research & Development
"Share the good taste." We seek infinite possibilities in food and health.
NIPPN's quest and challenge begin with ideas from life and thoughts about the source of human health. Responding to customer needs and demands from inside and outside the company, products are created from inventions and discoveries generated by individual research. Creativity is made possible by sure technology. Courage and conviction are investments for the future.
"Chasing dreams with hearts of
both scientists and consumers,"
the Research and Development
Division is conscientiously
engaged in food product research
and development.
The Research and Development Division,
consisting of the Central Laboratory and
Research and Development Dept. are
mutually and actively undertaking research
and development of food products including
those processed from wheat flour as part of
NIPPN's continuing pursuit of better "Food and
Health". At the Central Laboratory, basic and
biotechnological research is carried out.
While at the Research and Development Dept.,
customer needs are analyzed and product
development research is conducted in hopes
of applying new technologies to customer-sensitive
product development. In order to
keep pace with ever changing consumer trends,
teams are formed when the need arises and
they respond with flexibility to achieve swift
resolution to problems. In developing safe and
reliable products, NIPPN is pursuing mankind's desire for better health and greater longevity.
The continually widening range
of NIPPN's R&D activities is
creating better than ever technical
competence and reliability.
Located within the Central Laboratory are
the Cereals-Grains Science and Bioscience
Laboratories as well as the Analysis Center.
These facilities, while carrying out their
daily businesses of research works, analysis
and various experiments, on top of medium
and long-term research development issues,
are also moving forward and strengthening
technical development through solid basic
research. The active pursuit of intellectual
property rights and verification of patent
application availability is also being conducted.
Within the Research and Development Dept.
are the R&D Marketing Group and the Food
Processing R&D Laboratory. Additionally,
4 other technical centers are located nationwide
where activities ranging from product planning
to development as well as retail promotion
activities for newly developed products,
proposing and implementing consumer tests,
technical training meetings, and offering
technical guidance to preferred customers are
being conducted.
Anticipating the demands of
the times through cutting edge
research. Small buds bear large
fruit.
Analysis Lab is in charge of developing
analysis technology which would further
promote safety and reliability. Bioscience Lab
has been active in pioneering new enterprises
and developing new markets.
The Health Care Team is investigating
commercial applications of bioactive materials
such as health foods and food ingredients,
while the Bioscience Team is working on
in-house ventures in the field of applied
molecular biology.
 |
|
NIPPN PRODUCT DEVELOPMENT
copyright 2006- ©NIPPN (NIPPON FLOUR MILLS) allright reserved.