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Consumer Foods

Brands loved at the family table. Responding in good faith to every need.

Voices of the consumer inspire product development. Answers given by the market lead to further achievements in taste excellence.
NIPPN's best selling "Quick Boil Pasta Series" doesn't sacrifice taste for convenience. Although ready in no time; taste, texture and quality remain defining features. In the short time it takes to prepare a tasty salad your pasta is ready and waiting to be enjoyed. A completely new product type born out of consumer demand, the "Quick Boil Pasta Series" received the 2003 Food Industry Technology Award of Merit. With consumer requirements of "tasty, safe and convenient" as a basis, detailed analytical assessment of changing consumer demand is becoming vitally important in the food industry. Hereafter, in addition to guaranteeing quality and taste, NIPPN will analyze market data even to the extent of product quantity and shape, in hopes of predicting forthcoming trends and reflect these in the development of new products.

Strengthening brand name competitiveness, wheat flour is "NIPPN", pasta is "Oh'my".
"NIPPN" and "Oh'my" are the two major brands NIPPN delivers to the home. Providing hot cake mixes with homemade taste and Heart and Eagle brand flour, "NIPPN" is also pioneering the high-performance flour market. "Oh'my" contributes to a rich family dining table with a wide variety of products built around pasta. It is moving forward with the development of products for the contemporary market, such as no-additive pasta sauces and fresh pasta sauces. The peerless "Oh'my" responds swiftly and accurately to market trends and is engaged in increasing brand strength.

"Authentic taste which can be enjoyed at home" sums up NIPPN's marketing objective in bringing restaurant quality ingredients to everyday family dining tables.
NIPPN has launched authentic menu ideas incorporating the three key ingredients of pasta, tomatoes and oil. "Barilla" pasta, "Carapelli", Italy's number one olive oil, "Giacobazzi" balsamic vinegar and "Oh'my" canned whole tomatoes --- all boast an internationally renowned, superior taste. These products bring to the fullest the allure of old world tastes and delightful variety. They deliver a distinctive, unmatched taste to the dinner table where smiles broaden and dreams have been known to come true.